An offer that sells itself in 10 seconds
Positioning, promise and pricing structure — the foundation everything else amplifies. Sending traffic to a weak offer just proves it's weak, faster.
Growth systems for small business
A steady flow of customers, from a growth engine you own.
We build the whole system — strategy, offer, funnel, creatives, paid traffic — run it with discipline, and report it in numbers you can read.
Run by Juan Martín “Mago” Allegri — 10+ years buying media and building funnels for US companies.
Sound familiar?
“We paid the agency for six months. The report had 40 slides. I still couldn't tell you if it worked.”
“Leads come in, someone answers when they can… and most go cold. Follow-up depends on memory.”
“When we left our last agency, they kept the ad account — and every lesson we'd paid to learn.”
None of this is your fault. It's what happens when marketing is a pile of activities instead of one system.
The method
The Irgella Engine
Most marketing fails before the first ad runs: a weak offer, a leaky funnel, numbers nobody reads. Traffic doesn't fix any of that — it amplifies it. So we build in the only order that works:
-
Strategy
Diagnosis and plan: your market, your numbers, and the one bottleneck that matters right now.
-
Offer & Funnel
An offer that makes sense in 10 seconds, and a funnel that captures and follows up every lead.
-
Campaigns & Creatives
Creatives that stop the scroll, and paid traffic run by written rules: test, read, scale.
-
Report & Scale
A weekly report: what happened, what it means, and what we're doing next.
↻ Then the loop closes: what we learn in 4 feeds 1. The engine gets smarter every week.
What you get
One fixed-scope build — weeks, not quarters — then run and improved month after month.
A funnel that never loses a lead
A landing page built for conversion, a simple CRM, and follow-up sequences that run on triggers — not on whoever remembers.
Campaigns run like experiments, not bets
Scroll-stopping video and image ads, produced with AI. A testing lab with pre-written rules, and scaling that doesn't break what's working. Meta and Google.
Numbers you can actually read
A live dashboard, a weekly report in plain English, and a flight log of every decision we make — open to you, always.
What we don't sell: social media management, logo design, or “online presence.” If it doesn't bring customers you can count, it's not on the menu.
Why Irgella
Four promises most agencies won't make
You own everything.
Ad accounts, pixel, funnel, data — created under your name from day one. If we ever part ways, you keep the whole machine, working.
Every decision, written down.
A flight log of every change in your account and why we made it. No mystery, no “trust us” — you can read it any day.
Reports in your language.
We report customers and cost per customer, from your CRM — not impressions and acronyms in a 40-slide deck.
A process guarantee.
If the system isn't live and working as scoped, you don't pay the balance. We promise the method — nobody can honestly promise ad results.
How it works
Three steps. The first two cost you nothing.
-
Book a 15-minute call
A fit check, not a pitch. You talk, we listen. If we can't help, we say so — and point you somewhere useful.
-
Get a written diagnosis in 48 hours
We audit four areas — acquisition, conversion, follow-up, visibility — and put numbers on what's leaking.
-
Decide on one page
Fixed scope, fixed price, clear timeline. Everything on the table — and the diagnosis is yours to keep either way.
Book a free strategy call Worst case, you walk away with a written diagnosis of your funnel.
The questions you're actually asking
We've been burned by an agency before.
So have most of our clients — it's why Irgella is built the way it is. Two structural differences: everything we build belongs to you (accounts, pixel, funnel, data — under your name), and the scope is written and agreed before we start. No surprise hours: anything extra gets quoted first, never slipped in.
What if it doesn't work?
We promise the method, never the auction — anyone guaranteeing specific ad results is selling smoke. What we do guarantee: the system gets built and runs as scoped, or you don't pay the balance. And at 90 days you get an honest read of the numbers — scale it, fix it, or pause it. Including “paid traffic isn't for your business right now,” if that's what the data says.
How much does it cost?
Fixed-price projects to build the engine, plus a flat monthly fee if you want us to run it. The exact number arrives on your one-page proposal, right after the diagnosis — it depends on what's already working in your business. What it never is: open-ended hours or surprises.
Do you use AI?
Everywhere it makes the work faster and cheaper: creative production, copy drafts, automation, reporting. But AI is our kitchen — you buy the dish. You pay for customers and clarity, not for the tools we cook with.
What do you need from us?
About an hour at kickoff, access to your accounts (or we create them — under your name), and answers within 48 hours when we ask. You know your business; we handle the rest.
Who is this for — and not for?
For businesses with something real to sell and room to take on more customers. If you're pre-launch, or couldn't handle more volume yet, we'll tell you on the call and suggest what to do first. A system amplifies what exists — it doesn't invent it.
Stop renting your marketing.
Own the engine. We'll build it, run it, and show you the numbers — starting with a 15-minute call and a written diagnosis.
Book a free strategy call15 minutes, no pitch — you leave with next steps either way.