Case studies
The track record behind the promises
Engagements run solo by Juan Martín “Mago” Allegri — the operator behind Irgella. Client names withheld under confidentiality; numbers come from the platform dashboards, and estimates are labeled.
DTC health · Meta Ads · 2025–2026 $0 → $1M+/month Zero to $1M+ a month: scaling a heart-health supplement on Meta From no ads at all to $840K/month in spend and 8,690 purchases in 30 days — solo, in one of the most regulated categories on Meta. Read the case → Finance & insurance lead gen · Native ads · 2023 $11M from $8M $11M in revenue from $8M in native ads — no Meta, no Google A year of Taboola and Outbrain for a US lead-gen company: acquisition cost down 31%, qualified leads up 45% on flat spend. Read the case → AI creative systems · Performance marketing · 2026–present The AI ad factory The AI ad factory: building an AI-native creative pipeline for Meta The creative operating system behind AI-speed ad production: an 8-stage pipeline, a reusable brand memory, and synthetic media workflows — a systems case, no invented numbers. Read the case → Multi-brand DTC health · Meta + Google + native · 2023–2025 $800K → $2.4M/mo $800K to $2.4M a month: two years running growth for a DTC health portfolio Two years directing ~$40M across Meta, Google and native for a multi-brand DTC health company: revenue 3x, marketing efficiency from 2.3 to 3.7. Read the case →